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Acedia is a brand based on function and comfort, with a balance of clean aesthetic. 

 

The name "Acedia" itself is a Latin word, meaning without care or in other words carefree. We believe that home is the place where people are confident to express their true selves. This is why we would share our profit with the unfortunate, spreading the joy of being at ease with them. ​​

 

 

Reflecting on the brand identity and objective of providing a comfortable shopping experience

 

 

Emphasizing on comfort in every item, the brand manufactures long-lasting womenswear essentials with oversized silhouette and selectively chosen fabric to ensure a homey feel. 

 

Price Range Per Category : 

• Tops : $39 - $119

• Bottoms : $39 - $139

• Outerwear : $49 - $179

• Singles : $39 - $119

• Sleepwear : $49 - $99

• Home products : $9 - $159

 

 

 

Acedia’s main competitors include In Good Company, COS and Our Second Nature for their same market level and similar target audience. These brands ensure simplicity and durability instead of chasing the endless fashion trends. 

 

 

 

 

• Distinct brand experience and emotional experience 

• Focus on customer comfort: provide chairs for people who wait and accept feedbacks

• Visual merchandising : home-like store layout

• Indoor and outdoor cafe

• Free Arteastiq tea for a certain amount spent 

• Slightly lower in price than competitors

• Reveal how garments are made through video screened in television of living room / being transparent