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C A R I S S A   A R I E S T A 

RESERVE - a brand for denim up-cycling collaboration with 

STITCH - a denim brand at Takashimaya Department Store, Singapore

by Carissa Ariesta and Sephia Lutannia 

BRIEF INTRODUCTION

RESERVE - A brand that values time and memorable stories as a part of everyone's life. We aim to give consumers some nostalgic moments, remembering their valuable time in the past and also some moments to be imaginative, visualizing the future that is yet to come.

 

Fashion itself is reducing the longevity of our planet earth. This is why our brand has decided to encourage people to reserve for a better future

 

As a brand, we are aiming to reach zero-waste production. For this small collection, we transformed a used denim skirt into a whole new different look as a top. We believe that used clothes do not always need to end up in the landfills and instead could be for a better use. 

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A small collection consisting of two denim tops that were skirt before.

One is vintage-inspired, bringing you to past memories and another one is future-inspired, giving you a reason to reserve to be able to see what the future has for you.  

 

THE PAST

AND THE

 FUTURE     

THE PAST

AND THE

FUTURE     

PAST

PRESENT

"PAST is not a pessimistic reminder

but a golden guideline for all humans

to enter cautiously to a 

luminous lively PRESENT

fathom and explore

in a way to reach the threshold

FUTURE

of optimistic FUTURE"

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Photographer : Andrea Francesca Tan  (@atzyin)

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Model : Sephia Lutannia

 

Top : An upcycled denim top with organza layer and fraying spaghetti straps

by Sephia Lutannia 

 

Earrings : Hoop Earrings with fraying organza details

by Carissa Ariesta 

 

 

Model : Natasha Tjandradinata

 

Top : An upcycled off-shoulder denim top with

flare plaids details

by Carissa Ariesta 

 

Earrings : Hoop Earrings with fraying denim details

by Carissa Ariesta 

 

 

RESERVE

RESERVE

RESERVE

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RESERVE

RESERVE

RESERVE

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MEMORIES

PAST

"All my PAST is mine no more,

those hours are gone,

by MEMORIES alone"​

images are kept in store 

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FUTURE

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"The FUTURE is uncertain,

those hours have not come,

no way for us to see" 

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 to enjoy the future we deserve

RESERVE

RESERVE

RESERVE

RESERVE

RESERVE

RESERVE

BRANDING

BRANDING

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Pocket Concept

A piece of swing tag and a small booklet of the 

brand story inside the pocket 

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SWING TAG

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