top of page
C A R I S S A A R I E S T A
RESERVE - a brand for denim up-cycling collaboration with
STITCH - a denim brand at Takashimaya Department Store, Singapore
by Carissa Ariesta and Sephia Lutannia
BRIEF INTRODUCTION
RESERVE - A brand that values time and memorable stories as a part of everyone's life. We aim to give consumers some nostalgic moments, remembering their valuable time in the past and also some moments to be imaginative, visualizing the future that is yet to come.
Fashion itself is reducing the longevity of our planet earth. This is why our brand has decided to encourage people to reserve for a better future.
As a brand, we are aiming to reach zero-waste production. For this small collection, we transformed a used denim skirt into a whole new different look as a top. We believe that used clothes do not always need to end up in the landfills and instead could be for a better use.
A small collection consisting of two denim tops that were skirt before.
One is vintage-inspired, bringing you to past memories and another one is future-inspired, giving you a reason to reserve to be able to see what the future has for you.
THE PAST
AND THE
FUTURE
THE PAST
AND THE
FUTURE
PAST
PRESENT
"PAST is not a pessimistic reminder
but a golden guideline for all humans
to enter cautiously to a
luminous lively PRESENT
fathom and explore
in a way to reach the threshold
FUTURE
of optimistic FUTURE"
Photographer : Andrea Francesca Tan (@atzyin)
Model : Sephia Lutannia
Top : An upcycled denim top with organza layer and fraying spaghetti straps
by Sephia Lutannia
Earrings : Hoop Earrings with fraying organza details
by Carissa Ariesta
Model : Natasha Tjandradinata
Top : An upcycled off-shoulder denim top with
flare plaids details
by Carissa Ariesta
Earrings : Hoop Earrings with fraying denim details
by Carissa Ariesta
RESERVE
RESERVE
RESERVE
RESERVE
RESERVE
RESERVE
MEMORIES
PAST
"All my PAST is mine no more,
those hours are gone,
by MEMORIES alone"
images are kept in store
FUTURE
"The FUTURE is uncertain,
those hours have not come,
no way for us to see"
to enjoy the future we deserve
RESERVE
RESERVE
RESERVE
RESERVE
RESERVE
RESERVE
BRANDING
BRANDING
Pocket Concept
A piece of swing tag and a small booklet of the
brand story inside the pocket
Back to Top
SWING TAG
bottom of page