top of page
C A R I S S A A R I E S T A
"Sanctuary"
Product Development : A Collection Proposal for COS
by Carissa Ariesta, Natasha Tjandradinata, Saumya Gattani
Click here for Proposed Marketing Strategy
Click here for "Sanctuary Collection"
BRIEF INTRODUCTION
Based on WGSN trend forecast for Spring/ Summer 2019 ‘Common Ground’.
Inspired by warm, subtle tones, the concept romanticizes nature, giving a sense of bucolic bliss.
BRAND ANALYSIS
BRAND ANALYSIS
COS offers reinvented classics and wardrobe essentials that would last much beyond the season. The brand is known for their modern minimalistic and geometric clothing.
PROPOSED MARKETING STRATEGY
Anchor 1
PROPOSED MARKETING STRATEGY
1. Designing limited-edition pieces to sponsor an event, inspired by COS method for ‘Serpentine Galleries’ in London.
COS x Serpentine Galleries 2016
Limited Edition T-shirts (to ponsor the gallery)
2. Partner up with Gillman Barracks art museum - It could be an opportunity for pop-up stores or art installation inspired by cherry blossoms installation as COS collaboration with Studio Swine.
COS x Studio Swine 2017 Salone del Mobile
MARKETING
3. Collaborate with Space (interior design showroom) as target market is into architecture.
Space, Singapore
4. Advertising in co-working spaces - digital advertisement before connecting to wifi or short video played by the entrance.
Co-working Space
Anchor 2
"SANCTUARY"
"SANCTUARY"
OUR COLLECTION "SANCTUARY"
OUR COLLECTION "SANCTUARY"
The concept ‘Smart Country’ gives COS’s modern and contemporary style a rustic twist. The colours are selected to portray the country’s landscape; the nudes being the earth, the forest green being the greenery, and the blue being the sky. The shades of brown, have the meaning of being a ‘second skin’; emphasizing on the comfort and warmth that the garments embody.
Colour Forecast
MOODBOARD
MOODBOARD
FABRIC & COLOUR BOARD
FABRIC & COLOUR BOARD
ILLUSTRATION
ILLUSTRATION
ILLUSTRATION
Pintuck
Our collection resonates with the luxurious yet warm countryside, and this translates to our choice of fabrication. The idea of ‘unconventional pairing’ is explored through the mix of different fabrics with different weavings.
Details incorporated in this collection:
Inverted Box Welt
Pleat Pocket
The silhouettes revolve around the idea of a ‘smart country’ look; fitted enough to be formal, but loose enough for comfort. Garments hug the body in a casual, yet tidy manner, giving a sense of classic timelessness to the country feel.
This proposed collection offers a new sense of nostalgia for a simple, organic country feel. It is a good balance between formal and comfortable, perfect for both work or off-work days.
V-Belt Loops
DETAILS
RANGE PLANNING
RANGE PLANNING
T
O
P
S
B
O
T
T
O
M
S
COSTING
COSTING
COSTING
C
O
S
T
I
N
G
C
O
S
T
I
N
G
bottom of page